Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Taylor & Francis

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9780765625618
Published: 15 Aug 2012

Format - Paperback / softback
By Lynn R Kahle

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$129.60
Sale price A$129.60 Regular price A$162.00

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Regular price A$129.60
Sale price A$129.60 Regular price A$162.00
Product description

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Shipping & Return

Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.

We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.