Taylor & Francis
Marketing to the Poor - Paperback / softback
Edition: 1st Edition
Subjects: Reference,
Dictionaries
ISBN13: 9781032318295
Published: 12 Oct 2022
Format - Paperback / softback
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Regular price
A$63.99
Sale price
A$63.99
Regular price
A$79.99
Marketing to the Poor - Paperback / softback
Regular price
A$63.99
Sale price
A$63.99
Regular price
A$79.99
Product description
Shipping & Return
1. This uniquely caters to distinctive marketing concepts and theories pertaining to Bottom of Pyramid (BoP) instead of identifying just the selling propositions and aspects related to marketing to the poor.2. Will be of interest to students and researchers of marketing, business administration, rural management, marketing management, rural marketing, economics, and development studies in the UK and USA.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.