Taylor & Francis
Marketing Scientific and Technical Information - Paperback / softback
Edition: 1st Edition
Subjects: Society,
Society & culture: general
ISBN13: 9780367170790
Published: 07 Dec 2020
Format - Paperback / softback
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Regular price
A$67.19
Sale price
A$67.19
Regular price
A$83.99
Marketing Scientific and Technical Information - Paperback / softback
Regular price
A$67.19
Sale price
A$67.19
Regular price
A$83.99
Product description
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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.