Taylor & Francis
Marketing (RLE Marketing) - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9781138980518
Published: 26 Nov 2015
Format - Paperback / softback
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Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Marketing (RLE Marketing) - Paperback / softback
Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Product description
Shipping & Return
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.