Taylor & Francis
Marketing (RLE Marketing) - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9781138794054
Published: 22 Aug 2014
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Marketing (RLE Marketing) - Hardback
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.