Taylor & Francis
Marketing Research for Managers - Paperback / softback
Edition: 3rd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750654531
Published: 09 May 2003
Format - Paperback / softback
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Regular price
A$80.80
Sale price
A$80.80
Regular price
A$101.00
Marketing Research for Managers - Paperback / softback
Regular price
A$80.80
Sale price
A$80.80
Regular price
A$101.00
Product description
Shipping & Return
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.
This new edition of the text includes
* The development of the "knowledge economy* Analysis of customer relationship managemen* Comprehensive discussion of electronic technique* New and updated case studies and examples
This new edition of the text includes
* The development of the "knowledge economy* Analysis of customer relationship managemen* Comprehensive discussion of electronic technique* New and updated case studies and examples
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.