Taylor & Francis
Marketing Planning for Services
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750630221
Published: 17 Jun 1996
Format - Paperback / softback
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Regular price
A$104.80
Sale price
A$104.80
Regular price
A$131.00
Marketing Planning for Services
Regular price
A$104.80
Sale price
A$104.80
Regular price
A$131.00
Product description
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Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing
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