Cengage Learning
Marketing: Planning and Strategy with Online Study Tools 12 months
Edition: 1st Edition
Subjects: Economics,
Finance & accounting
ISBN13: 9780170189392
Published: 04 Nov 2011
Format - Mixed media product
Usually ready in 7-10 business days.
Regular price
A$166.84
Sale price
A$166.84
Regular price
A$172.00
Marketing: Planning and Strategy with Online Study Tools 12 months
Regular price
A$166.84
Sale price
A$166.84
Regular price
A$172.00
Product description
Shipping & Return
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.