Pearson Education

Marketing Plan Handbook, The

Edition: 5th Edition
Subjects: Economics, Sales & marketing
ISBN13: 9780133078350
Published: 21 Dec 2012

Format - Paperback / softback
By Marian Burk Wood

Usually ready in 7-10 business days.

Regular price A$157.10
Sale price A$157.10 Regular price A$161.96

Marketing Plan Handbook, The

Regular price A$157.10
Sale price A$157.10 Regular price A$161.96
Product description
For marketing courses that focus on creating a marketing plan.

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customised marketing plan.
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