Marketing Organisation (RLE Marketing)
Taylor & Francis

Marketing Organisation (RLE Marketing) - Paperback / softback

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781138980488
Published: 26 Nov 2015

Format - Paperback / softback
By Nigel Piercy

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A$74.39
A$74.39 A$92.99
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Marketing Organisation (RLE Marketing) - Paperback / softback

A$74.39
A$74.39 A$92.99
Product description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
    The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
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