Marketing Organisation (RLE Marketing)
Taylor & Francis

Marketing Organisation (RLE Marketing)

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9781138791510
Published: 22 Aug 2014

Format - Hardback
By Nigel Piercy

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A$227.20
A$227.20 A$284.00
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Marketing Organisation (RLE Marketing)

A$227.20
A$227.20 A$284.00
Product description
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
    The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
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