Marketing, Morality and the Natural Environment
Taylor & Francis

Marketing, Morality and the Natural Environment

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780415439619
Published: 26 Mar 2007

Format - Paperback / softback
By Andrew Crane

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A$33.59
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Marketing, Morality and the Natural Environment

A$33.59
A$33.59 A$41.99
Product description

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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