Taylor & Francis
Marketing Manual - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750636520
Published: 02 Apr 1998
Format - Paperback / softback
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Regular price
A$54.39
Sale price
A$54.39
Regular price
A$67.99
Marketing Manual - Paperback / softback
Regular price
A$54.39
Sale price
A$54.39
Regular price
A$67.99
Product description
Shipping & Return
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
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