Taylor & Francis
Marketing Madness - Hardback
Edition: 1st Edition
Subjects: Society,
Society & culture: general
ISBN13: 9780367009076
Published: 18 Apr 2019
Format - Hardback
Usually ready in 7-10 days.
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Marketing Madness - Hardback
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
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