Taylor & Francis
Marketing in the Tourism Industry (RLE Tourism) - Paperback / softback
Edition: 1st Edition
Subjects: Cookery & Hobbies,
Sports & outdoor recreation
ISBN13: 9780415751476
Published: 10 Mar 2014
Format - Paperback / softback
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Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Marketing in the Tourism Industry (RLE Tourism) - Paperback / softback
Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Product description
Shipping & Return
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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