Taylor & Francis
Marketing in the Service Industries - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economic history
ISBN13: 9780415761185
Published: 10 Jun 2014
Format - Paperback / softback
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Regular price
A$50.39
Sale price
A$50.39
Regular price
A$62.99
Marketing in the Service Industries - Paperback / softback
Regular price
A$50.39
Sale price
A$50.39
Regular price
A$62.99
Product description
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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