Taylor & Francis
Marketing in the Service Industries - Hardback
Edition: 1st Edition
Subjects: Economics,
Economic history
ISBN13: 9780714632704
Published: 01 Feb 1985
Format - Hardback
Will release in 10-14 days.
Regular price
A$201.60
Sale price
A$201.60
Regular price
A$252.00
Marketing in the Service Industries - Hardback
Regular price
A$201.60
Sale price
A$201.60
Regular price
A$252.00
Product description
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First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.
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