Taylor & Francis
Marketing Financial Services - Paperback / softback
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750622479
Published: 20 Oct 1995
Format - Paperback / softback
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Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Marketing Financial Services - Paperback / softback
Regular price
A$99.20
Sale price
A$99.20
Regular price
A$124.00
Product description
Shipping & Return
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.