Taylor & Francis
Marketing Briefs
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138145931
Published: 01 Aug 2016
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Marketing Briefs
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.
The text itself is organized into short structured chapters, the Briefs, each including:* Core definitions* A bulleted key point overview* Thorough yet concise explanation of the concept and primary issues* Illustrative examples* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
The text itself is organized into short structured chapters, the Briefs, each including:* Core definitions* A bulleted key point overview* Thorough yet concise explanation of the concept and primary issues* Illustrative examples* A selection of examination style case, essay and applied questions
Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.