Taylor & Francis
Marketing Apocalypse - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9780415148221
Published: 26 Dec 1996
Format - Hardback
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Regular price
A$91.20
Sale price
A$91.20
Regular price
A$114.00
Marketing Apocalypse - Hardback
Regular price
A$91.20
Sale price
A$91.20
Regular price
A$114.00
Product description
Shipping & Return
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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