Marketing and Retail Pharmacy
Taylor & Francis

Marketing and Retail Pharmacy

Edition: 1st Edition
Subjects: Maths & Science, Mathematics & science
ISBN13: 9781857752021
Published: 01 Jul 1996

Format - Paperback / softback
By Colin Gilligan

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Regular price A$59.19
Sale price A$59.19 Regular price A$73.99

Marketing and Retail Pharmacy

Regular price A$59.19
Sale price A$59.19 Regular price A$73.99
Product description

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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