Marketing and Feminism - Paperback / softback

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumptio* women and marketing in Socialist economie* women and advertising* ecofeminism and marketin* gender, marketing and cultural diversit* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.