Managing Markets and Customers Revised Edition - Paperback / softback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Managing Markets and Customers Revised Edition - Paperback / softback
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.
We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.