Taylor & Francis
Managing Marketing Information (RLE Marketing) - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138980310
Published: 26 Nov 2015
Format - Paperback / softback
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Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Managing Marketing Information (RLE Marketing) - Paperback / softback
Regular price
A$74.39
Sale price
A$74.39
Regular price
A$92.99
Product description
Shipping & Return
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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