Taylor & Francis
Managing Marketing Information (RLE Marketing)
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138793149
Published: 22 Aug 2014
Format - Hardback
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Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Managing Marketing Information (RLE Marketing)
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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