Taylor & Francis
Management of Marketing
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138144750
Published: 26 Jul 2016
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Management of Marketing
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them
Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Shipping cost is based on weight. Just add products to your cart and use the Shipping Calculator to see the shipping price.
We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.