Taylor & Francis
Management and Marketing of Services
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750635943
Published: 30 Jun 1999
Format - Paperback / softback
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Regular price
A$85.85
Sale price
A$85.85
Regular price
A$101.00
Management and Marketing of Services
Regular price
A$85.85
Sale price
A$85.85
Regular price
A$101.00
Product description
Shipping & Return
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
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