Introduction to Political Communication

An Introduction to Political Communicationexplores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies
Recent developments covered in the new edition include
* the re-election of New Labour in 200* the changes in government information and communication policy introduced by the Blair administration since 199* the 2000 election of George W. Bush in the United State* the NATO interventions in Kosovo and the former Yugoslavi* the implications for international political communication of September 1* the emergence of Al-Quaida and the war on terror.