Taylor & Francis
International Marketing - Paperback / softback
Edition: 3rd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750622417
Published: 02 Sep 1998
Format - Paperback / softback
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Regular price
A$98.60
Sale price
A$98.60
Regular price
A$116.00
International Marketing - Paperback / softback
Regular price
A$98.60
Sale price
A$98.60
Regular price
A$116.00
Product description
Shipping & Return
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing
Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.