Internal Marketing: Directions for Management - Paperback / softback

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketin* the human resource management perspectiv* marketing and service managemen* quality managemen* organizational developmen* corporate identity, image and reputatio* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.