Integrated Advertising, Promotion, and Marketing Communications, Global Edition eBook - 180 day rental

This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

The full text downloaded to your computer

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• search for key concepts, words and phrases
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eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

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Time limit

This product is only available for a 180 day rental period starting from the date of activation of the access code in the Bookshelf.