Taylor & Francis
Innovative Marketing Communications - Hardback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9781138129726
Published: 29 Sep 2015
Format - Hardback
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Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Innovative Marketing Communications - Hardback
Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Product description
Shipping & Return
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
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