Hospitality Sales and Promotion - Paperback / softback

Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions
Practical and down-to-earth, this guide discovers
* who is your customer? market segments and group* how can you reach them effectively? the secrets of successful public relation* new and traditional technologies; from direct mail to using the Internet to maximum advantage
Derek Taylor has a wealth of experience in the hospitality industry and has worked with and advised numerous international corporate hospitality companies. Concrete and relevant case studies and examples from his experience are used to illustrate throughout the guide, from companies such as: Whitbread, Hilton International, Pizza Express and Stakis.