Taylor & Francis
Hospitality Marketing - Paperback / softback
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750626880
Published: 05 Feb 1996
Format - Paperback / softback
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Regular price
A$85.85
Sale price
A$85.85
Regular price
A$101.00
Hospitality Marketing - Paperback / softback
Regular price
A$85.85
Sale price
A$85.85
Regular price
A$101.00
Product description
Shipping & Return
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion
Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
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