Handbook of Hospitality Marketing Management
Taylor & Francis

Handbook of Hospitality Marketing Management - Hardback

Edition: 1st Edition
Subjects: Economics, Economics
ISBN13: 9780080450803
Published: 11 Apr 2008

Format - Hardback
By Haemoon Oh

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Regular price A$361.60
Sale price A$361.60 Regular price A$452.00

Handbook of Hospitality Marketing Management - Hardback

Regular price A$361.60
Sale price A$361.60 Regular price A$452.00
Product description

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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