Pearson Education
Global Marketing
Edition: 8th Edition
Subjects: Economics,
Sales & marketing
ISBN13: 9781292251806
Format - Paperback / softback
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Regular price
A$103.85
Sale price
A$103.85
Regular price
A$107.06
Global Marketing
Regular price
A$103.85
Sale price
A$103.85
Regular price
A$107.06
Product description
Shipping & Return
Cutting-edge case studies
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
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