Taylor & Francis
Franchising Hospitality Services
Edition: 1st Edition
Subjects: Cookery & Hobbies,
Cookery / food & drink etc
ISBN13: 9781138148734
Published: 14 Jun 1942
Format - Hardback
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Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Franchising Hospitality Services
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
Shipping & Return
Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
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