Formation of Campaign Agendas
Taylor & Francis

Formation of Campaign Agendas - Paperback / softback

Edition: 1st Edition
Subjects: History, Humanities
ISBN13: 9780415515559
Published: 09 Dec 2011

Format - Paperback / softback
By Holli A. Semetko

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Regular price A$77.59
Sale price A$77.59 Regular price A$96.99

Formation of Campaign Agendas - Paperback / softback

Regular price A$77.59
Sale price A$77.59 Regular price A$96.99
Product description
This unusual volume seeks to accomplish three related goals
* to assess the extent and limits of media power in election campaigns
* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation
* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agenda
In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
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