Firms of Endearment

From retail to finance and industries in between, the organisations who recognise that doing good is good business are becoming the ultimate value creators. They're changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's simply politically correct, because it's the only path to long-term competitive advantage.

These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the 1st Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organisation is practiced today.