Taylor & Francis
Fashion Marketing
Edition: 2nd Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750668972
Published: 24 Nov 2006
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Fashion Marketing
Regular price
A$321.30
Sale price
A$321.30
Regular price
A$378.00
Product description
Shipping & Return
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
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