Facebook Marketing

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimise it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it
• Master new best practices for creating “best in class” Facebook pages
• Design Facebook ads that drive more clickthroughs at lower cost
• Reach customers outside Facebook with Facebook Connect and social plugins
• Use images and other media to personalise your presence and engage visitors
• Build thriving Facebook communities that promote loyalty and innovation
• Market to customers on the move via Facebook mobile apps
• Monitor what your customers are saying in real-time
• Protect your privacy—and your customers’ privacy, too
• Use Facebook Credits social currency to attract new customers and promote product sampling
• Track your performance with Facebook Analytics
• Prepare to profit from tomorrow’s Facebook trends and innovations

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.