Elsevier

Eyecare Business

Edition: 1st Edition
Subjects: Medicine, Optometry / opticians
ISBN13: 9780750672382
Published: 13 Feb 2001

Format -
By Moss OD MBA FAAO, Gary L.","Shaw-McMinn OD, Peter G.

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$112.58
Sale price A$112.58 Regular price A$116.06

Eyecare Business

Regular price A$112.58
Sale price A$112.58 Regular price A$116.06
Product description
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
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