Elsevier
Eyecare Business
Edition: 1st Edition
Subjects: Medicine,
Optometry / opticians
ISBN13: 9780750672382
Published: 13 Feb 2001
Format -
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Regular price
A$112.58
Sale price
A$112.58
Regular price
A$116.06
Eyecare Business
Regular price
A$112.58
Sale price
A$112.58
Regular price
A$116.06
Product description
Shipping & Return
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
- Covers the basics of marketing, finance, strategy development, management, communication, and technology.
- Self-assessment exams serve as educational tools.
- Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
- Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
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We want you to be 100% satisfied with your purchase. Items can be returned or exchanged within 30 days of delivery.