Taylor & Francis
Ethnic Marketing
Edition: 1st Edition
Subjects: Economics,
Economics
ISBN13: 9781138832206
Published: 12 Dec 2016
Format - Paperback / softback
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Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Ethnic Marketing
Regular price
A$92.80
Sale price
A$92.80
Regular price
A$116.00
Product description
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Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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