McGrawHill
Essentials of Marketing Research ISE
Edition: 6
Subjects: Economics,
Market research
ISBN13: 9781266261503
Published: 02 May 2023
Format - Paperback / softback
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Regular price
A$139.64
Sale price
A$139.64
Regular price
A$143.96
Essentials of Marketing Research ISE
Regular price
A$139.64
Sale price
A$139.64
Regular price
A$143.96
Product description
Shipping & Return
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
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Available with McGraw-Hill Connect® and SmartBook 2.0.
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