Pearson Education

Essentials of Marketing Research eBook

Edition: 1st Edition
ISBN13: 9781787644205
Published: 12 Sep 2019

Format - Other merchandise
By Naresh K. Malhotra

Usually ready in 7-10 business days.

Regular price A$56.75
Sale price A$56.75 Regular price A$58.50

Essentials of Marketing Research eBook

Regular price A$56.75
Sale price A$56.75 Regular price A$58.50
Product description

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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