Pearson Education

Essentials of Marketing

Edition: 7th Edition
Subjects: Economics, Sales & marketing
ISBN13: 9781292244105
Published: 16 Apr 2019

Format - Paperback / softback
By Jim Blythe

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A$87.26
A$87.26 A$89.96
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Essentials of Marketing

A$87.26
A$87.26 A$89.96
Product description
Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
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