Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

When Epic Content Marketing was first published, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks readers through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways.

• 50,000+ total copies of the first edition have been sold.
• Fortune magazine named Epic Content Marketing a must-read business book.
• The authors will promote this new edition through their expansive digital networks, including 250,000 LinkedIn and 150,000 Twitter followers, 3 million downloads of This Old Marketing podcast, and 1 million downloads of Content Inc. podcast.
• They’ll also draw attention to the book at Content Marketing World and Creator Economy Expo.