Entrepreneurial Marketing - Paperback / softback
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Entrepreneurial Marketing - Paperback / softback
Novel effectuation-based approach; bridging this new approach with traditional core marketing concepts, such as targeting/positioning and marketing mix;Clear structure of chapters with key points, advice, features and summaries;Third edition fully updated to include coverage of leveraging big data analysis, further practical tools, updated references, cases and examples throughout, and updated online resources
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