Taylor & Francis
Emotion and Reason in Consumer Behavior
Edition: 1st Edition
Subjects: Economics,
Economics, finance, business & management
ISBN13: 9780750679763
Published: 26 Jul 1938
Format - Hardback
The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Emotion and Reason in Consumer Behavior
Regular price
A$227.20
Sale price
A$227.20
Regular price
A$284.00
Product description
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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