Emotion and Reason in Consumer Behavior
Taylor & Francis

Emotion and Reason in Consumer Behavior

Edition: 1st Edition
Subjects: Economics, Economics, finance, business & management
ISBN13: 9780750679763
Published: 26 Jul 1938

Format - Hardback
By Arjun Chaudhuri

The release of this order may delay up to 4-6 weeks due to congestion at publisher’s warehouse.

Regular price A$227.20
Sale price A$227.20 Regular price A$284.00

Emotion and Reason in Consumer Behavior

Regular price A$227.20
Sale price A$227.20 Regular price A$284.00
Product description

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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