Embodied Metaphors in Film, Television, and Video Games
Taylor & Francis

Embodied Metaphors in Film, Television, and Video Games - Paperback / softback

Edition: 1st Edition
Subjects: Reference, Communication studies
ISBN13: 9780815386520
Published: 22 Aug 1970

Format - Paperback / softback
By Kathrin Fahlenbrach

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Regular price A$79.19
Sale price A$79.19 Regular price A$98.99

Embodied Metaphors in Film, Television, and Video Games - Paperback / softback

Regular price A$79.19
Sale price A$79.19 Regular price A$98.99
Product description

In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.

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